Storytelling for Video

This storytelling for video workshop isn’t just about crafting a narrative; it’s about mastering the art of telling it effectively. Discover how to tailor your message to the right audience, use the right visual language, and understand why these choices matter. Learn the fundamentals of video storytelling, develop a compelling video marketing strategy, and explore the most effective ways to deliver engaging, results-driven messages that make a real impact. The Storytelling Workshop equip you with practical tools to deepen your understanding and enhance your visual communication skills with your target audiences.

storytelling for Video Training

Storytelling is the ultimate marketing tool you need to master

Your company, organization, or product has a unique story to tell. Are you conveying it effectively to align with your goals? Our storytelling for video workshop will equip you with the skills and strategies to craft compelling videos that truly capture your brand’s essence and resonate with your target audience, all while supporting your marketing objectives.

You already know it; you just don’t know you know it.

Try to remember the last good video you watched. If you liked it- it was created for you! To create the same effect with your videos, you first have to understand the basics of video storytelling. Then define what you would like the video to achieve and how to accurately describe your message in a way that fits the visual medium and target audience.

Check out the competition.

By using a thorough video analysis process, we can dive into the visual content of both you and your competitors, and understand how to distinguish your business from others. Our research will delve into aspects such as the tone, storytelling, messaging, production quality and overall presentation, to identify what makes your company unique. This knowledge can then be leveraged to create effective marketing strategies that accentuate your unique selling points, reinforce your brand image and establish a strong market presence for your business. In short, video analysis is a powerful tool that helps you stay ahead of the competition and grow your business.

Let’s set your video needs.

I’ll teach you how to define your video needs and the resources you have.
We will go through the different distribution possibilities and what are the technical and styling, and content demands of each channel.
You’re not sure how to achieve the best video results with your resources or budgets? Yes, we will talk about numbers and several production options.

How to connect with your audience.

Matching a video and marketing campaign to target groups is a complex process that requires a deep understanding of cultural and social nuances, including acceptable styles and trends, historical references, and key dos and don’ts. By taking these factors into consideration, you can develop videos that resonate with your target audience and help you achieve your marketing goals more effectively. With this knowledge, you will be well on your way to producing high-quality, effective videos that truly connect with your target audience.

Maximize Your Impact:
Harness the Power of Storytelling in Video Marketing

 

Our Specialists love to help

Why storytelling for video?

Video storytelling is how a story blends with marketing goals and is your best marketing tool. Social video generates about 1200% more shares than text and image content combined. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text—so you don’t have a choice here.

Here’s what you’ll learn:

Storytelling - the basics

Storytelling - the basics

Whether you have a video department in-house or work with external creators, you need to know the basics about Storytelling for Video.
The plot

The plot

We will learn and analyze the 7 basic global storytelling plots, and we will give you good examples for each one.
 Storytelling Video Types

Storytelling Video Types

Discover key video types: Explainer Videos simplify complex ideas, Brand Story Videos highlight your brand’s essence, Product Demonstrations show features in action, and Customer Testimonials build credibility with real user stories.
Let's watch some Videos

Let's watch some Videos

We will watch videos and analyze: What is the purpose of this video? What is the target audience? What do we want people to take from it?
The chanel and the message

The chanel and the message

Different distribution channels have specific technical and story structures. We will learn what the needs of the leading media are. YouTube is not in-house.
Video trends

Video trends

Videos, like all creative fields, are trend-influenced. We will identify global and local video trends and learn how to stay updated.
Understanding the data

Understanding the data

It's important to understand the data, videos can collect.  What kind of data is it, where can I collect them and what will this date tell me.
Let's define some goals

Let's define some goals

We will define your video goals and how to plan your messages according to those goals, mediums, and channels. We will learn to determine the text/visual message ratio.

Let’s talk about your Storytelling

Email us directly

    FAQ for the Storytelling for Video Workshop