What is this storytelling for video workshop? It’s not just about a story. It’s about how you tell it, who you tell it to, what visual language you use and why. Learn the fundamentals of video storytelling and the most effective ways of delivering engaging, results-driven messages that make an impact.
My name is Tal Rimon, and I’m a journalist, video expert, director, and producer. I’m here to give you practical tools to understand and improve your visual communication with target audiences.
Storytelling for video is the best marketing tool you don’t understand
Your company/organization/product has a fascinating story, but do you know how to tell it fascinatingly? Does your story, as you describe it, fit in with your company’s goals?
Don’t just tell me a story; story-tell it to me!
Video storytelling is how a story blends with marketing goals and is your best marketing tool.
Social video generates about 1200% more shares than text and image content combined.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text – so you don’t have a choice here.
You already know it; you just don’t know you know it.
Try to remember the last good video you watched. If you liked it- it was created for you! To create the same effect with your videos, you first have to understand the basics of video storytelling. Then define what you would like the video to achieve and how to accurately describe your message in a way that fits the visual medium and target audience.
Check out the competition.
By analyzing videos of you and your competitors, we will figure out how you can make your business stand out.
Let’s set your video needs.
I’ll teach you how to define your video needs and the resources you have.
We will go through the different distribution possibilities and what are the technical and styling, and content demands of each channel.
You’re not sure how to achieve the best video results with your resources or budgets? Yes, we will talk about numbers and several production options.
How to connect with your audience.
Matching a video/campaign to target groups takes understanding the do’s and don’ts, different fashions, trends and styles, cultural and historical references, etc. Once you understand those, you will be able to produce better videos.
Interested in a Storytelling Workshop with the focus in Video?
Our Specialists love to help