Design Thinking Workshop

The iniqee design thinking workshop is a training to develop knowledge and skills that design is much more than just a visually appealing product. The workshop is aimed at those who want to expand their design horizons. It is not primarily the aesthetic idea that drives you – the haptics and the visuals: it is about needs – understanding the concept of design, internalizing processes and functions, to think design!

Ein Produktfotografie Coaching hilft Dir, Deine Produkte gekonnt in Szene zu setzen

Learn with our design thinking workshop to create amazing products
your customer will love!

Design thinking is an essential part of the construct of change management. In this design thinking training, the iniqee specialists show you how to solve complex problems in a targeted way with the help of this systematic and agile approach. The focus is on user-oriented solutions based on the needs and wishes of users. Become part of a design thinking process, think in stages and know today the innovative solution possibilities of tomorrow.

Goals and objectives of design thinking

In the design thinking workshop, specific training methods are used to create an understanding of how a product can be developed in line with real user demands and how it can be led to success. User-oriented, a strategy is derived from the needs and problems and incorporated into the design thinking process. You recognize the product use of the users, develop a feeling for optimizing your strategy and know exactly which tools are the right ones to successfully influence the development of your product step by step.

The design thinking process structure

What comes around, goes around. The same applies to successfully influencing the strategic direction of your product. The design thinking workshop provides you with the basics and information on how the story of your product evolves in a process-based manner. The iniqee specialists will guide you through the individual design thinking stages. Starting with the definition of user needs (tools: observation, interviews, necessity), through the analysis phase (tools: persona, CJM, point of view), the creative process – ideation (tools: scamper, Disney method, six thinking hats), prototyping (tools: paper prototypes, storyboard, “Wizard of Oz” prototyping, role play) to the final testing (tools: interviews, testing, feedback implementation). You know what to do and which specific tools are used in the respective stages!

The question of the right product

In the design thinking training, the participating teams go through a process in which they have to decide which product should be created. The variety of approaches makes it difficult to decide. The iniqee specialists show you what the optimal user-centered approach looks like. Primarily, it is not about bringing a new product to market, but about the collaborative solution-oriented connection between product and user. Let them show you what kind of products customers need and test the idea of your prototype with real users.

Innovative methodologies and conservative industries

The ever-faster pace of change leaves room for change in almost every industry. The design thinking training shows you that it is not only the companies that seem progressive at first glance that are suitable for innovation and structural adaptation. Implementation may seem easy in some ways, but the potential tends to lie more in the sector of conservative industries. With small improvements in performance, they quickly stand out from the competition. Shifting the perspective of everyday processes can be the key to success. Be inspired to open up a new market and new customers!

The product is the opportunity!

The question about one’s own product is often not answered. The reasons for this are increasingly to be found in the market launch by the company. The design thinking method helps to develop the user-oriented product that is really wanted. Together with the iniqee specialists, the individual stages of the design thinking process are explored and an individual concept is developed that ensures your market success. Optimize yourself for the future!

Interested in design thinking knowledge for your team?

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Why design thinking?

Empathy: Define user needs

Empathy: Define user needs

Step-by-step development - training on how to ensure success for your product. The first step in the design thinking process is to find out what the user needs: Define User Need. With the appropriate tools around interviewing, testing and feedback implementation, you create a sound starting point
The Point of view

The Point of view

In this section of a design thinking development, you set the focus of your project. You address identified problems in a target group-specific way and thus integrate them into the current point of view. The iniqee specialists demonstrate how persona or the customer journey map (CJM) function as suitable tools.
Process of ideation

Process of ideation

The ideation phase within the design thinking process leaves room for freedom of design. This enables ideas to be generated with the help of creativity models - scamer, Disney method and six thinking hats will soon be familiar aids. The interdisciplinarity of the design thinking teams brings different aspects into the process and generates a broad spectrum of topics.
Rapid Prototyping

Rapid Prototyping

The chance to quickly and cheaply test how your product could behave on the market - In the prototyping stage, you see for the first time how the user-oriented knowledge you have learned through the design thinking training will behave in combination with your product on the market. You will be given the appropriate tools: paper prototypes, storyboards, "Wizard of Oz" prototyping and role play.
Testing

Testing

Now it's time for facts. To make the progress you have made and the re-design of your product visible, you will be introduced to concrete evaluation tools. Through tools for testing, interviews and feedback implementation you will find out how users perceive your product. New needs and problems arise. The apparent end may be the new beginning of your design thinking concept!

Come on, do it!

We are happy to talk to you about your success with our design thinking training

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